Mil millones de descargas Android este año y un Petabyte mensual

Hace unos días @pepedom publicaba unos números sobre el tráfico en Uptodown y el Petabyte de datos que enviamos cada mes.

@ElRosso y @Leiyo los han puesto sobre el papel.

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Al hilo de esto, visualización de un Petabyte por @JosCreese :)

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Gracias a los medios que se han hecho eco de estos hitos, entre otros:

http://www.europapress.es/portaltic/software/noticia-espanola-uptodown-tienda-apps-android-independiente-mas-popular-20151123132511.html

http://cadenaser.com/ser/2015/11/16/ciencia/1447680920_156958.html

https://es.finance.yahoo.com/noticias/espa%C3%B1ola-uptodown-tienda-apps-android-independiente-popular-122512297.html

http://www.laopiniondemalaga.es/malaga/2015/11/23/uptodown-eleva-15-trafico-usuarios/810719.html

There is something worse than the internet becoming TV

… the internet becoming an App Store.

As you probably don’t know, iFixit App was recently pulled from Apple’s Store. One more example of how Google (Europe Challenges Google, Seeing Violations of Its Antitrust Law) and Apple have taken control over the content you consume. And that would not be a problem if 80% of all the information we consume was not accessed through Apps.

Yes, it’s true that we are always complaining about Google, because at the end of the day, all of us love their company culture and we want to force them to keep Android as open as possible. But to be honest, Apple, you are miserable and more dangerous for net neutrality than all the rest.

Entrevista en la COPE

Ayer le dimos un repaso a la industria de aplicaciones móviles y su futuro, Google Play, mencionamos – como no – a VirusTotal :), he hecho mio el discurso de Bernardo quintero sobre creadores/consumidores de tecnología y la programación entre los pequeños.

Son solo diez minutos:

https://soundcloud.com/luis-hern-ndez-garrido/la-noche-cope

http://www.cope.es/player/Haciendo-la-competencia-a-Google-desde-Malaga&id=2015100604500001&activo=10

Just for Developers: Why “Get it on Uptodown” is a good thing

Some developers still believe that advertising and posting links ONLY to Google Play on their website is the best strategy. I’ve seen full-blown SEOs doing this recently, even in their blogs, limiting their links to GPlay. They are most likely making the mistake of thinking that they’ll generate more downloads and rank higher on Google Play if they focus on only one market; or they have a short-term way of thinking that doesn’t differentiate them from their competitors.

Iwant to share a few of the benefits of adding a web portal like Uptodown to your list of mirrors or sites to download your App, in our experience.

– The most obvious advantage: From day one, you gain access to more than 60 million users that use our platform every month.

– You’ll reach users that can’t use Google Play services, makers of device that don’t use Google Play, and countries that Google doesn’t serve (believe me, there are more than you’d think).

– The power of our links will bolster your position in Google searches (currently 30% of Apps are found in search engines). Yes, combining your ASO strategy with SEO packs a huge punch.

– It will help you compete with other developers that limit themselves to using only Google Play, with greater distribution and as a springboard to generate more installments in Google Play in the medium term. This is the biggest mistake in my opinion. Believe me, promoting your link on Uptodown will generate more downloads in GPlay indirectly (for the brand, the content, and your visibility in other areas).

– Our editors test and write an analysis about your application, generating quality content about your App. Uptodown filters the content and only publishes the most useful apps for users. Often, little attention is paid to the fact that content on GPlay is neglected and lacks participation from editors.

– Standing out in a market of 100,000 applications (even high quality ones) is easier than getting noticed as one of 2,000,000, full of uncontrolled spam. We have more than 2 million APKs indexed to update applications — even though we don’t publish them — and believe me; it’s amazing what they let slip into Google Play.

– Our agreement with Virustotal guarantees that your applications, like the rest in our catalog are free of threats. We notify you otherwise. EVERY day, we pass more than 50 antiviruses through every APK.

– You can automatically distribute your updates to all users of the Uptodown app, without waiting for Google Play and with more flexible and transparent policies.

– You’re in control. You have access to statistics and the following of your app in the developer panel on Uptodown.

– Well-known developers trust us, like Twitter, Facebook, King, and SuperCell. We insist that our catalog is 100% legal (unlike other markets outside of Google) and has the approval of all of the developers that appear there.

– Uptodown is focused solely on applications without other distracting content like movies, music, or books.

– We are the most used market alternative to GPlay in the world (audited by Alexa).

Let us help you by giving access to your app from Uptodown, alongside your Google Play link:

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Solo para developers: por qué te conviene “Get it on Uptodown”

Algunos desarrolladores siguen pensando que promocionar y publicar SOLO enlaces a Google Play desde su web es la mejor estrategia – he visto a SEOs hechos y derechos hacerlo estos días, incluso en sus blogs, limitando sus enlaces a GPLay -. Probablemente cayendo en el error de que generarán más descargas para rankear en Google Play si apuestan por un solo market, o con un pensamiento más a corto plazo que no les diferencia de sus competidores. Quiero compartir algunas ventajas de añadir un portal como Uptodown a tu lista de mirrors o sitios en los que conseguir tu App, según nuestra experiencia.

– La más obvia. Tienes acceso desde el día 0 a más de 60 millones de usuarios que ya usan nuestra plataforma cada mes.

– Llegas a aquellos usuarios que no pueden utilizar Google Play Services, fabricantes de dispositivos que no utilizan Google Play o regiones a las que Google no da servicio (creedme que son más de los que pensáis).

– La autoridad de nuestros enlaces reforzará tu posición en el buscador de Google (actualmente el 30% de todo el descubrimiento de Apps se produce en buscadores). Sí, combinar tu estrategia ASO con SEO es una apisonadora.

– Te ayudará a competir con otros desarrolladores que solo utilizan Google Play, con mayor difusión y como palanca para generar más instalaciones en Google Play en el medio plazo. Este es el mayor error en mi opinión, creedme que promocionar tu enlace en Uptodown generará más instalaciones en GPlay indirectamente (por la marca, por el contenido y por vuestra visibilidad en otros ámbitos).

– Nuestros editores prueban y redactan un análisis sobre tu aplicación, generando contenido de calidad sobre tu App. Uptodown filtra el contenido y solo publica las aplicaciones más útiles para los usuarios. Muchas veces no se presta atención a que el contenido en GPLay es desatendido y sin participación de editores.

Destacar en un market de 100.000 aplicaciones (aunque sean de calidad) es más fácil que destacar en uno de 2.000.000 lleno de spam no controlado. Tenemos más de 2 millones de APKs indexados para actualizar aplicaciones  – aunque no los publiquemos -, y creedme que es alucinante lo que se cuela en Google Play.

– Nuestro acuerdo con Virustotal garantiza que tu aplicación, como el resto de nuestro catálogo, está libre de amenazas. Te notificaremos en caso contrario. TODOS los días pasamos más de 50 antivirus por cada APK.

– Puedes distribuir tus actualizaciones de forma automática a todos los usuarios de la App de Uptodown, sin esperar a Google Play y con unas políticas más flexibles y transparentes.

– Tú tienes el control. Estadísticas y seguimiento de tu app en el panel de desarrollador de Uptodown.

En nosotros confían grandes desarrolladores como Twitter, Facebook, King o SuperCell. Insistimos en que nuestro catálogo es 100% legal (al contrario que otros markets ajemos a Google) y con la aprobación de todos los desarrolladores que ahí aparecen.

– Uptodown está centrado solo en aplicaciones, sin distraer con otros contenidos como películas, música o libros.

El market legal alternativo a Gplay más usado en el mundo (auditados por Alexa).

Dénajos ayudarte agregando junto a tu enlace de Google Play, el acceso a tu App desde Uptodowm:

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Why we bother to exist

A lot of people are still asking me WHY we need something like Uptodown.com and why we bother to exist if they have Google Play. The short answer is OPENNESS, but what does that means?

Every Content. Limitless apps, betting apps, multimedia apps, and competitors from any sector or area.

Every Country. Completely free and global access without region restriction, like political or business limitations.

Every Device. You don’t need Google Play services, in fact you can download and install any app just from your browser.

Every User. No google registration required, no email, account, credit card or payments. Just you.

We hope all of this explains why 60 million users still use Uptodown.com every month to get their apps.

What the new block of apps on top of the Google mobile search results means

As you have probably seen, when you try to search for an app recently on Google from your mobile device, you will see something like this:

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Of course, it’s not labeled as an ad nor it is an organic result, so WTF is it?

Basically, it means that Google Play cannot compete into the organic results. A site like Upotodown.com is more usable, more accesible and much more open. So they thought:

Google: “Shit, too many people are clicking outside of our own market!”

Google: “Let’s put a fucking ugly huge block of apps on top of the organic results.”

If this is not enough, Google is flagging other sites as “dangerous” in Webmaster tools, despite their own service, @virustotal, saying they are completely safe. So, if it is not Google Play, it is bad. This is the strategy to force users to move to their service, as we have seen in other Google products, like G+.

Luckily, more than 60 million users still trust Uptodown every month to get their apps and believe that Android should be open, diverse, accessible and not another Apple Store.

Thanks @google, @Android, @GooglePlay for your fair play and openness.