The world’s first publication on mobile gaming conducts an exhaustive review of Uptodown’s role in the upcoming decade. The earthquake that is going to occur with its epicenter in Europe in the distribution of mobile applications:
In the early 2000s, we sought a way to connect app developers with users as directly and easily as possible. Our obsession was sorting out all the information about software and making it available to everyone with just one click.
-2010- At that time, Google and Apple also found value in the distribution of apps, proposing their stores as intermediaries between users and developers. The battle that raged for the next ten years focused on building walls around their gardens.
Without realizing it, we all assumed that it was impossible to publish an update without the permission of the big stores, that we could not agree on conditions and offers directly with our own users, and sell on our own website without assuming consequences.
It was too late when they discovered that the same company that imposed its own hardware, operating system, ads, monetization/payment systems, browser, or search now also wanted to control the content.
It has been challenging to counter Google and Apple’s marketing about the danger of anyone else distributing apps. But our mission remains intact. We develop tools to ensure free access to software and organize information from apps worldwide.
Against this model, Uptodown defended the web as the most valid, accessible, and transparent platform to obtain apps.
Happy that this year our colleagues and friends have helped us fight. No matter what happens at the end of this process, we will have tried.
@luishg 