Of all my tasks in the company, this is probably the most important one. Give my team a vision, strategy and direction. And that’s what I want to share with you today.

Our company is really trying to change the way the people consume software. Yes, I know we have been around here for a long time (2003), but the industry has changed a lot in the last 3-4 years and so have we.

We are here to give the users the same experience finding and discovering software across the entire range of devices and OSs. Make it easier, no matter the platform or technology you use. To accomplish this ultimate mission we will have to fight our competitors with new strategies.

– Our well known download portals. They are big, they are slow and old. They usually have big investors (not related to the industry) with interests not aligned with the users.

– Desktop: Windows 8 Store, Mac Store. Relatively new players, but completely closed. They use a non inclusive approach with hard content policies on platforms based on non standard technologies. You are just with their OS or you are against them.

– Mobile: Google Play, Apple App Store. They are judge, jury, and executioner. You can not give all the information to the users or help them choose if you are working on so different areas. We are independent to the big players, we can work with any content, give to you our professional opinion and offer all the information.

Again, this our purpose and challenge. And regarding this we have very important things to announce in the next weeks. I will update you VERY soon.

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